Last week, Care2 held a terrific webinar on the latest killer tactics to drive elections using online fundraising and social media. Panelists Alex Stanton of Blue State Digital and Taryn Rosenkranz of New Blue Interactive discussed the best ways to reinforce fundraising messaging from your fundraising campaigns into your social media messaging.
Stanton suggested that at the very least organizations can repurpose their main message on social media with a link back to their fundraising donation form, but even better would be to focus your social media engagement on interacting with donors on social media so that you can foster more personal relationships with them. “The most successful organizations using social media focus on engagement rather than broadcast, said Stanton. “Ask your people for their opinions. Thank a donor directly on Twitter when they contribute money to your organization. And tell them how their donation will be used to support your organization’s programs.”
Rosenkranz reminded nonprofits and political campaigns that 90% of their donations comes in via direct mail and through email fundraising. “Email is one of your biggest assets and it boils down to having a good list,” said Rosenkranz.
To listen and view webinar click here. You can also check out the slides below.