Our desire to reach people wherever they are any time of day has radically changed the way we communicate with constituents, colleagues, and friends in the last decade. The infographic Power to the Online People, shows how effective online organizing can be if you have the right strategies in place. For example, when Congress was considering to support the SOPA bill earlier in 2012, nonprofits and businesses organized over 10,000,000 people to sign online petitions and send over 3,000,000 emails to Congress. Users on Reddit also crowdsourced ideas to draft new Internet legislation in place of SOPA.
And when the Egyptian people protested against President Hosni Mubarak’s 30-year rule, over 90,000 Egyptians on Facebook said they were planning to join to the demonstrations on January 25th. On January 27th, Facebook saw six times more traffic than Google as the world watched these protests unfold online.
As you ring in the new year, and begin planning your campaign strategies for 2013, how will you be leveraging online organizing to make an impact on the ground?