As voters watched the heated 2012 Presidential debates last night, there was a flurry of discussion and commentary happening on social networks like Facebook and Twitter. But things got even more interesting when Romney began discussing women's issues and in particular fair pay. Romney said that while he was Governor of Massachusetts from 2003-2007 he looked through binders full of women to find qualified women candidates to serve in his cabinet.
“I went to a number of women's groups and said, "Can you help us find folks," and they brought us whole binders full of women,” said Romney.
Within seconds the hashtag #Bindersfullofwomen and meme was brought to Internet life. Professional designers and novices began designing image macros with Big Bird looking through a binder of women, the famous photo of Hillary Clinton looking at her Blackberry with text superimposed that said “Romney still uses binders?” And of course there is one for actor Ryan Gosling that says “Hey Girl, I won’t put you in a binder.”
A Facebook page was also started that instantly attracted about 146 "Likers" a minute. As of this morning, the page has over 290K people who have "Liked" the page.
This meme is a terrific opportunity for women’s advocacy groups to do some creative campaigns. Hopefully we will see some of them rolled out later today. In the meantime, here is a list of Binders Full of Women resources to check out.
Binders Full of Women Resources
- Binders Full of Women on Posterous: Note, this is a site I started after the debates to track all the great image macros http://bindersfullofwomen.posterous.com/
- Binders Full of Women on Tumblr: http://bindersfullofwomen.tumblr.com/
- BindersFullofwomen.com: A microsite highlights research on Romney’s position on women’s issues. http://bindersfullofwomen.com/
- Binders Full of Women Facebook Page: Over 290K “likers” and growing.
Have a resource to add to the list? Share them in the comments.