« The Web’s Influence on Affluence | Main | Fundraising Dips In First Quarter Of 2009 »

Top 8 Social Media Tracking Tools

Social media! I seriously think it’s "the" buzz word of 2009. According to Omniture, over 200 million searches are conducted every single day and 78% of people trust recommendations by peers. But how should nonprofits track their social media? What tools should they use?

Understand What You Want to Track.

  • Do you want to track how many people are clicking and sharing your links or updates?
  • Do you want to track how many people are signing your petitions after visiting your site?
  • Are you interested in trends relating to specific topics your nonprofit works on such as health care reform or human rights?

Each objective requires different tools to track your nonprofits social media progress and return on investment. However, it’s important to note that none of them are 100% at measuring results. Lets dig in.

Eight social media tracking tools:

Act.ly: New tool to launch petitions on Twitter. It also tracks if the target responds to your petition. http://www.Act.ly

Bit.ly: A URL shortener that tracks information such as number of clicks, traffic sources, and at what time the clicks occur. http://www.Bit.ly

HootSuite: Allows you to manage multiple twitter accounts in one place. The interface is clean and it’s easy to use. http://www.hootsuite.com

Scoopler: Aggregator that organizes content being shared on the internet as it happens via blogs and major social networks. Think of it like eye-witness reports of breaking news, photos and videos from big events, and links to the hottest memes of the day. http://www.scoopler.com/

SocialToo: Creates surveys and tracks social media stats. It also will also notifying you of your new follows and unfollows on Twitter. According to ReadWriteWeb, they will soon be providing a related API for Twitter, Facebook, and FriendFeed to integrate, retrieve, and provide further statistics for each user's Facebook profile. http://socialtoo.com/

Twopular: Tracks the most popular trends on twitter including who is the top people tweeting specific trends (aka trendsetters) and a bar chart listing the hours a topic trended. One of the down sides of Twopular is that if your issue/hashtag is not in the top 10 trends, you won’t see stats in the bar graph. http://twopular.com

TwitterAnalyzer: What’s not to love about this tool that analyzes your influence on twitter filled with comprehensive stats that calculates daily tweets, users who are retweeting your messages, and their unique reach. http://twitteranalyzer.com

Xinureturns: Provides an overview of your website presence on popular search engines and social networks. The reports are filled with listings on Technorati, Google, Diggs, and links back to your website. http://www.xinureturns.com/

What are some of your favorite social media tracking tools?



Reader Comments (16)

I like Quantcast better than Xinureturns for an overview that includes social media profiles.
June 30, 2009 | Unregistered CommenterTracy Viselli
Two more that I like are listed below. Thanks for the new links to look at.

KnewEm (http://knowem.com) - a quick place to see if your brand name is registered on hundreds of social media sites.
TweetDeck (www.tweetdeck.com) - An easy way to manage your tweets. Lets you filter by term and user name to manage help manage all the noise.
June 30, 2009 | Unregistered CommenterLaura
Tube Mogul is great for video. It's one-stop-shopping for posting to multiple video sites simultaneously, plus it tracks all the stats, too.
June 30, 2009 | Unregistered CommenterKeith Finnegan
You should check out www.samepoint.com too!
June 30, 2009 | Unregistered CommenterCarla Briceno
Out agency uses Shoutlet for our clients because we can create, distribute and track all in one place. www.shoutlet.com

Twitter: @jerrannacan
July 1, 2009 | Unregistered CommenterJerranna
I've been kind of enjoying Addictomatic.com for online media aggregation based around keyword. I'm not sure if it catches quite everything, but it's been useful as a jumping off point.
July 1, 2009 | Unregistered CommenterJennie @ Kartemquin
Yeah, I agree with you on some of that (including some of the tools). I also agree with you that social media were the buzz word of 2008, whilst now they are increasingly proving their worth in the real world. To some extend anyway.

The point you seem to miss here is that the more massmedia approach offers quite a lot of tracking options that have equivalents in your list. Meaning the lack of knowledge of 'traditional digital media' gets in the way of something that the social media - and service providers related to it - kind of make up for. If you would be genuinely interested in your target group, you would know of ways to reach out to them. Even with a more traditional digital approach.

That being said, maybe I have somewhat of a problem reaching whoever I want to reach by the more '2.0' media.
July 2, 2009 | Unregistered CommenterMaarten
I think a great tracking tool for social media sites is Social Sniffer.


It tracks Twitter, Facebook, Myspace, Digg, Delicious, StumbleUpon, LinkedIn. It's definitely worth mentioning in this post.
August 3, 2009 | Unregistered Commenteryovkov
Hi! I have seen many such websites that provide competitive analysis for free. My personal favourite is http://www.estimix.com . It seems to generate very accurate traffic information, too.
October 15, 2009 | Unregistered Commenterlisa
I personally liked bit.ly, socialtoo, Xinureturns, Socialmention, Blogpulse, PostRank, ViralHeat and Broadtracker. These tools helps in social media tracking and analytics.
Mentioned here: http://www.honeytechblog.com/top-10-social-media-tracking-and-analytics-tools/
November 26, 2009 | Unregistered CommenterHoney Singh
Great article Allyson! I hope you don't mind that I posted a link to it on my blog (see link below). I will definitely be adding some of these to my social media toolbox!


Cheers! - Joe Ayotte
January 8, 2010 | Unregistered CommenterJoe Ayotte
i've seen a lot of the systems out there but ya know there is a great service called www.socializemedia.com and they seem to have the whole picture. i can publish and manage multiple profiles across 20 different social platforms, upload video to 15 sites, upload pictures to 20 photosharing sites, and manage all my blogs through their social media manager. pretty cool.

January 25, 2010 | Unregistered Commentermike hanson
Great article on these tools. I think many businesses want to embrace social, but are scared of making a mistake, and don't know how to monitor their results. Tools like these will really help the SMB to succeed with social.
January 27, 2010 | Unregistered CommenterDenver SEO
If yo like using google website analytics then I think you'll find social report (www.socialreport.com) very useful.

August 16, 2010 | Unregistered CommenterSocial Report
Hey allyson, thanks for your post, it has some great links. Personally, to track my site I use http://www.crazyegg.com. I agree social media is the next big thing - should be cool to see how it develops.
Thanks James.
September 22, 2010 | Unregistered CommenterJames
hi allyson et al --was wondering whether anyone had heard of or is using Raven and if so, what you thought of it. http://raventools.com/.
May 31, 2011 | Unregistered Commentermaggy sterner

PostPost a New Comment

Enter your information below to add a new comment.
Author Email (optional):
Author URL (optional):
All HTML will be escaped. Hyperlinks will be created for URLs automatically.