Boosting its commitment to helping nonprofit organizations tap into Care2’s millions of civically-active members in their online fundraising, advocacy and email marketing, Care2 proudly announced the addition of nonprofit sector veteran Bob Sands as Senior Director of Nonprofit Services.

Sands joins Care2 after working in the Internet Solutions group at software-as-a-service provider Blackbaud, Inc., where he introduced nonprofits to online fundraising and development tools. Sands previously served as Director of Development and Alumni Relations at the Hyde School in Connecticut, where he led annual fund, capital and restricted campaigns, planned giving and alumni relations. He also worked for many years in the High Tech sector, including as an entrepreneur and investor who founded or led several successful Internet companies.

At Care2, Bob will lead a team with deep nonprofit experience in bringing Care2’s unique services to a steadily expanding number of nonprofits -- and to constantly enhancing value for these organizations.

“Bob has firsthand knowledge of what it’s like to be a fundraiser at a nonprofit institution – and combines this with an in-depth understanding of technology and the Internet,” said Clinton O’Brien, Care2’s Vice President of Nonprofit Services. “That’s a rare combination, and a wonderful fit with Care2, which mobilizes our 10 million mainly female, well-educated members to help nonprofits achieve their fundraising, advocacy and marketing goals.”

Sands, based in Care2’s Washington, DC office, has already started in his new role at Care2.

“I am very excited to join Care2, because I believe Care2’s highly effective approach to recruiting and delivering incremental donors and advocates online is playing an increasingly vital role for nonprofits’ Development and advocacy initiatives,” Sands said. “Especially as major gifts and direct-response results decline, nonprofits must build new channels to offset erosion in their base of supporters and donors – and that’s exactly what Care2 does for nonprofits, with fast, customized campaigns that yield fantastic results.”

Sands worked for many years in the High Tech sector, first as Midwest sales director for Cisco Systems, where he managed a 100-person sales force and engineering team for enterprise clients. Bob next served as vice president of worldwide sales for sales force knowledge management company Participate Systems (now Outstart), and as regional sales manager for systems and security management software company NetIQ Corporation.

As an entrepreneur and investor, Bob founded and led Sandcastle Technologies, a Kansas City-based business incubator that helped startup businesses develop sales, marketing, IT and operations. He also served as CEO of Vicina.com, a provider of online services to neighborhood home associations, and operated a strategy and coaching firm for nonprofits, called Sandmark Associates.

Sands holds a B.A. in Economics from Villanova University and lives in northern Virginia with his family. He is available for press interviews.

About Care2
With more than 10 million members and 400 nonprofit partners worldwide, Care2 is the largest online community of people making a difference in healthy and green living, human rights, animal welfare and other vital causes. Founded in 1998, Care2 provides eight content-rich “cause channels” featuring dozens of editor-bloggers who engage with many thousands of citizen authors, and promote a steady stream of actions that people can take to support leading nonprofit organizations and their causes. In addition, Care2’s Petition Site (www.petitionsite.com) has featured 850,000 petitions created by Care2 members, and collected more than 34 million signatures in support of leading causes, ranging from healthcare to education to wildlife conservation. Leading nonprofits use Care2’s fast-growing community as their best, most reliable source to recruit new advocates, donors and supporters – with exceptional results that deliver millions of dollars in donations to these organizations every year. Visit Care2 at www.care2.com.

Media Contact:
Care2
Clinton O’Brien
202-785-7308 (office) 703-447-5162 (mobile)
clint@earth.care2.com

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