Convio Online Marketing Nonprofit Benchmarks Released

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Friday, March 28, 2008 at 11:53AM | by

Convio recently released their second annual nonprofit online marketing benchmarks study. Don't let the lengthy sign-up form scare you, we're sure you'll find tons of worthwhile information in there, including benchmarks on:

Web site traffic
Registration rate
Email file size
Online revenue: fundraising, eCommerce, growth, average gifts, and value of an email address
Email appeals: open rates, click-through rates, response rates
Email newsletters: open and click-through rates
Legislative activity

If you're interested in measuring the activities of your nonprofit against those of others, make sure to read the report. Check out the full study here.

1 Comment | by

Email Marketing,

Marketing Research,

Nonprofit Benchmark Studies

Reader Comments (1)

Thanks for introducing our study here, James. A quick video of Vinay discussing the findings of this study i sposted in our blog at http://www.connectioncafe.com/post/connectioncafe/ever_wonder_how_youre_doing_how_your_peers_are_doing_.html

We'll also be posting another, follow-up interview later this week.

April 15, 2008 |

Jordan V

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