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Convio Online Marketing Nonprofit Benchmarks Released

%7B0d908c26-923c-49ab-af16-d881a6f12178%7D_convio-logo-main.gifConvio recently released their second annual nonprofit online marketing benchmarks study. Don't let the lengthy sign-up form scare you, we're sure you'll find tons of worthwhile information in there, including benchmarks on:

  •  Web site traffic
  • Registration rate
  • Email file size
  • Online revenue: fundraising, eCommerce, growth, average gifts, and value of an email address
  • Email appeals: open rates, click-through rates, response rates
  • Email newsletters: open and click-through rates
  • Legislative activity
If you're interested in measuring the activities of your nonprofit against those of others, make sure to read the report.  Check out the full study here. 
Posted on Friday, March 28, 2008 at 11:53AM by Registered CommenterJames O'Malley in , , | Comments1 Comment

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Reader Comments (1)

Thanks for introducing our study here, James. A quick video of Vinay discussing the findings of this study i sposted in our blog at http://www.connectioncafe.com/post/connectioncafe/ever_wonder_how_youre_doing_how_your_peers_are_doing_.html

We'll also be posting another, follow-up interview later this week.
April 15, 2008 | Unregistered CommenterJordan V

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