Email Is Most Popular for a Reason: It's the Strongest Performing
It's no wonder that despite all the cool bells and whistles of newer technologies, email remains the most popular online marketing tool. According to a just-released survey from Datran Media , email was voted the strongest performing media buy in December 2007.
The survey showed that 80% of marketers believe that email is ahead of other tools such as search and display ads. The New York-based email and digital marketing services provider surveyed more than 2,000 marketers and showed that 82% of respondents plan to increase their use of email marketing in the year ahead, echoing our earlier reports.
The clear benefits of email was demonstrated by the 67% of respondents who said that email has contributed to a boost in their sales. The survey also showed that 55% of those polled expect ROI from email to become higher than any other digital channel.
For more details, check out the full survey.
Jacqueline Christy
in Email Marketing, Marketing Research
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