Year-End Fundraising
Monday, December 8, 2008 at 04:43PM | by Susan Higgins The NonProfit Times published a story (link here: http://www.nptimes.com/instantfund/08Dec/IF-081204-1.html) about how to make the most of year-end fundraising. Here are just some of the ideas found there.
Making sure that online donations are possible on your website is very important. Sites such as Network for Good (networkforgood.com) and Click and Pledge (clickandpledge.com) are easy ways to incorporate online giving onto your site.
You should have a clear message and a really thought-out strategy for fundraising. Depending on your audience, a story of success from the past or a story about a person/group/animal from the present that shows why donations are so important. Knowing your audience and making sure to keep your message directed towards them and very clear is key.
For more information on how to fundraise effectively at the year’s end, look to Care2’s Procrastinator’s Guide to Year-End Fundraising. http://www.frogloop.com/care2blog/2007/11/9/a-procrastinators-guide-to-year-end-fundraising.html
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We all know that the most effective fundraising happens all year long and is based on relevancy and relationships. Making an end-of-the-year plea for funds can often create a perception for the potential donor that the non profit is unorganized and would rather use a shotgun approach to asking for money, than a relationship-based approach to developing resources.