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Friday
Oct032008

Care2 and NOAA Promote International Year of the Reef 2008

Just added to our ever-growing Care2 in the News section is a great piece by Inside CRM highlighting Care2's partnership with the National Oceanic and Atmospheric Agency (NOAA) as an effective way for government and social media to team up for a cause.

From the article:

"For example, NOAA (National Oceanic and Atmospheric Agency) partnered with Care2, an activist social network of over 8 million Americans, to promote awareness of the deterioration of coral reefs. The idea was that the federal agency would work with Care2 to build support for the International Year of the Reef 2008. This contemporary public-private partnership gives NOAA access to 8 million targeted activists who can work with the government for common objectives. If it progresses well, it will go a long way toward restoring faith in the institutions of government."
We tend to agree! A special thanks to Eric Rardin and Robyn Erler of Care2  and Maria Barry from the NOAA who were instrumental in establishing and evangelizing the partnership.

Reader Comments (1)

Thanks for the compliment! I wrote the article. My self-congratulatory pat aside, what you guys are doing to promote the Care2/NOAA IYOR 2008 partnership is not only tremendous for its actual purpose but as a paradigm toward how advocacy can work with government successfully. I'm going to be mentioning your partnership in speeches I give and in classes I teach as I move forward and I only hope others learn to emulate you in other areas. Great work.
October 7, 2008 | Unregistered CommenterPaul Greenberg

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