Despite Newer Technologies, Email Remains Number One
Mobile downloads, embedded video, and search engine optimization marketing might make us all bubbly inside, but a recent report in The McKinsey Quarterly posted on eMarketer showed that good ol' fashioned email was still the most popular digital marketing tool.
A survey of 311 marketing executives found that 83% used email, ahead of display ads, paid keyword search, and branded sponsorship. Furthermore, over half of respondents said they planned to increase their email spending in the next three years. Paid keyword search saw the greatest increase in spending, with email, branded sponsorship and referrals rounding out the top four.
What does this mean for you? For starters, make sure your blasts are readable, that they cut through the noise, and that they aren't labeled spam - it works!
James O'Malley
in Trends, Email Marketing, Marketing Research
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