Overbrook Foundation Reports Grantees Don't Know Web 2.0
To date, grantees generally avoid the Web 2.0 tools, at least according to a recent study by The Overbrook Foundation and Allison Fine examining how (and if) grantees were using Web 2.0.
There are a ton of interesting findings in this report, including:
- Overall, the grantees are firmly entrenched in the Web 1.0 world, using the Internet for information, not interactivity.
- Only a small handful of grantees, such as WITNESS, the ACLU, Breakthrough, and WNYC Public Radio, significantly use social media to converse with constituents.
- Most grantees aren't using even common-place social media tools. For example, only half of them have blogs, but only half of these groups allow comments on them.
- Survey respondent and group discussion participants often felt a "common struggle" in understanding which Web 2.0 tools are critically important to their work and were at a loss as to where and how to get help for selecting and using new social media tools.
Posted on Tuesday, September 11, 2007 at 04:46PM
by
James O'Malley
in Trends, Social Networking, Technology, Marketing Research
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James O'Malley
in Trends, Social Networking, Technology, Marketing Research
|
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