Frogloop Home (Hidden Modules)
Search
Blogroll
« Get a Google Earth Pro License for Free! | Main | CASE STUDY: Marine Conservation Group Wins Victory with Care2 »
Friday
17Aug

Building a Successful Internet Presence

NPTimes just ran a great article featuring tips from Harry Lynch, CEO of Sanky Commmunications and Paul Habig, director of Internet Services at SankyNet.

Topics covered:

  • Leveraging demographics
  • Retaining donors
  • Harnessing email
  • Synchronizing media
  • Acquiring new donors
Here are some highlights to tempt you into reading further...
  • 45 percent of the U.S. is still using dial-up (around 75 percent in rural areas)
  • Nonprofits typically redesign their Web sites every 3-5 years, whereas in the commercial world it's every 1-2 years. If the coding and HTML are outdated, the search engines won't be able to find your site as well.
  • Paper direct mail should follow online direct mail, not the other way around.
Click here to read the full article:
http://www.nptimes.com/instantfund/07Aug/IF-070816-1.html

 

Reader Comments (1)

Hi Hatef - thanks for the link to this very useful article! I have a couple of resources to share, related to Marla Nobles' comments. A great site for SEO is www.bruceclay.com - of course they want you to pay for their services, but they also provide a lot of free information for those who want to do it themselves. And a very easy-to-read book on usability is "Don't Make Me Think! A Common Sense Approach to Web Usability" by Steve Krug.
September 4, 2007 | Unregistered CommenterMargaux O'Malley

PostPost a New Comment

Enter your information below to add a new comment.
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.