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Monday
07May2007

New M+R Study: Online Fundraising Tactics -- What Works?

DateMonday, May 7, 2007 at 11:52AM | by AuthorHatef Yamini

MandR_Logo.gifKaren Matheson and Eve Fox of M+R Strategic Services recently reviewed over 180 fundraising appeals sent out over the course of 2006. If you're currently experimenting with different messaging tactics and need some guidance, this study is a great place to start your research.
This study tracked nine major nonprofits across four tactic categories:

  • Multiple appeal series
  • Deadline-driven appeals
  • Matching gift appeals
  • Dollar goal appeals
The results and recommendations are published here: http://www.mrss.com/news/articles.html
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