« Sunny the Seal Melts Hearts on MySpace | Main | Join Care2 for Another Internet Advocacy Roundtable! »

New M+R Study: Online Fundraising Tactics -- What Works?

MandR_Logo.gifKaren Matheson and Eve Fox of M+R Strategic Services recently reviewed over 180 fundraising appeals sent out over the course of 2006. If you're currently experimenting with different messaging tactics and need some guidance, this study is a great place to start your research.
This study tracked nine major nonprofits across four tactic categories:

  • Multiple appeal series
  • Deadline-driven appeals
  • Matching gift appeals
  • Dollar goal appeals
The results and recommendations are published here: http://www.mrss.com/news/articles.html
Posted on Monday, May 7, 2007 at 11:52AM by Registered CommenterHatef Yamini in | CommentsPost a Comment

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.
Alert
Comment Moderation Enabled
Your comment will not appear until it has been cleared by a website editor.