« Join Care2 for Another Internet Advocacy Roundtable! | Main | Becoming Upwardly Mobile »

Survey Says: Nonprofits Fail to Track Marketing Impact

nancy2.jpgWhile more than 55% of nonprofits are frustrated by lack of resources and leadership support for marketing, only 37% do the tracking that generates increased budgets and confidence.  Nancy Schwartz, our friend from the Getting Attention blog, informed us about this just-released study that questioned 350 nonprofits about their marketing initiatives.

The survey supported the concern that nonprofits fail to maximize their marketing potential.  You can check out the rest of the survey results here (pdf).  Thanks Nancy!

Posted on Wednesday, May 2, 2007 at 02:48PM by Registered CommenterHeidi Bucheister in | CommentsPost a Comment

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.