Fish where the fish are!

The March issue of the DMA Nonprofit Federation Journal features a story from our very own, Justin Perkins (frogloop founder and international fisherman).  Here's an excerpt from his article titled, "Fish Where the Fish Are: A case for Paying Attention to E-mail and Social Networking as an Integral Part of your Strategy"

"As marketing professionals, we need to be in the middle of this cultural reorganizing, and meet people where they are in order to reach the goals of our organizations -- which in most cases for nonprofits is about making the world better.  The new media at our disposal -- which is now interactive, no just one-way broadcasting -- is even more powerful than television, and we need to use it wisely. "

Click here to read the whole article...