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What Social Network Demographics Mean for You


The always excellent Beth Kanter tipped us on this interesting post from the Compete.com blog  that demonstrates the overlap that exists between users of social networking sites.

How is this valuable?  Well,  theoretically, if you believe MySpace is a place for donors, your presence there also reaches 64% of Facebook users, 65% of Bebo, and 69% of Hi5.   As you can no doubt gather, you might not need to invest valuable time and resources into all four, because a lot of the audience is redundant.

So, which one social network should you consider for your next campaign?  Beth points us to a great post on Read/Write Web about some demographics information on the users of the different networks.

Choose wisely and, as always, make sure it's worth it.

Reader Comments (2)

This is total kismet. I was just reading your myspace piece - excellent - because I'm writing an article about strategy considerations when choosing a social networking site. Actually, struggling to write ..

One of the points I've arrived at is that selecting the social networking site should be based on demographics of the audience that is there. That lead me to hunt and gather demographic information on the various sites and where I found that chart.

November 15, 2007 | Unregistered CommenterBeth Kanter
PS - if you haven't seen it -- some facebook demographics
November 15, 2007 | Unregistered CommenterBeth Kanter

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