What Social Network Demographics Mean for You
The always excellent Beth Kanter tipped us on this interesting post from the Compete.com blog that demonstrates the overlap that exists between users of social networking sites.
How is this valuable? Well, theoretically, if you believe MySpace is a place for donors, your presence there also reaches 64% of Facebook users, 65% of Bebo, and 69% of Hi5. As you can no doubt gather, you might not need to invest valuable time and resources into all four, because a lot of the audience is redundant.
So, which one social network should you consider for your next campaign? Beth points us to a great post on Read/Write Web about some demographics information on the users of the different networks.
Choose wisely and, as always, make sure it's worth it.
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James O'Malley
in Trends, Social Networking, Marketing Research
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Reader Comments (2)
One of the points I've arrived at is that selecting the social networking site should be based on demographics of the audience that is there. That lead me to hunt and gather demographic information on the various sites and where I found that chart.
O
http://beth.typepad.com/beths_blog/2007/10/facebook-demogr.html