frogloop ~ Care2's Nonprofit Online Communications Community - frogloop Home~Care2's blog for nonprofits - Spam Filters Aren't Blocking my Emails, Are They?

Spam Filters Aren't Blocking my Emails, Are They?

When you send out a newsletter or email blast, you probably figure that your message will be seen by everyone you send it to, right? That might not be the case. It seems spam blockers are becoming larger and more broad-based all the time. I'm sure you all are familiar with or have set up filters blocking terms like "XXX" and "porn" but in "Spam Filters Run-Amuck," Timothy Gross of Internet Profit Systems explains that spam filters also block many emails that are not spam and they could be instantly deleting your messages now. McAfee Spam Killer is especially difficult to deal with, even a simple thank you for "your time and interest" results in automatic deletion. Phrases that you might have in your newsletters now could result in your messages being blocked: McAfee deletes emails containing "click here to be removed" and "visit our website." So what can you do to protect your messages?

1. Get familiar with the trigger words and be careful with your opt-out phrases. A comprehensive list of trigger words and phrases is available here.

2. You don't necessarily have to email your entire newsletter, which may contain triggers. You can email your list with a summary of the newsletter's contents with links to read the full newsletter.

3. If you are doing joint ventures or cross-promoting, be aware of 3rd party opt-out notices.

4. If you do paid advertising to grow your lists via opt-ins, make sure that your advertisers are aware of the triggers.

5. Tech Soup's Katie Dean adds that using firms that provide email services can be an effective way to get messages around Internet service provider (ISP) blockers because many of the firms have relationships with the ISPs.

For more read "Spam Filters Run-Amuck," and "Wait, That Newsletter's Not Spam!"

Posted on Tuesday, August 8, 2006 at 11:38AM by

shannon in Email Marketing |

1 Comment |

1 Reference

View Printer Friendly Version

Email Article to Friend

References (1)

References allow you to track sources for this article, as well as articles that were written in response to this article.

Response: When Spam Blockers are too Good

by Leila Johnson at Data-Scribe Blog | Musings & News on August 21, 2006

A more technical reason why messages could be blocked.

Reader Comments (1)

I think you might be lucky in terms of not getting spam emails. For me its not more than just an account that has not been caught in the eyes of spammers. Infect i feel that Email Spam Filtering or Spam Blockers may reduce the number of spam for a short while but you cant say that it is an ultimate solution to Spamming. The reason is that the Spammers are aware of these filtering techniques whether it is Filtering with "Spam Filters Run-Amuck," or some other. There are many websites available that are providing the information on Anti-Spamming Solutions but most of this information is either irrelevant or not useful. I have recently visited a website that I would like to suggest
<a href="http://www.anti-spam-info.com" title="Spam Filtering">Spam-Filtering, Comment Spam, Anti-Spam, Anti-Spam Solutions</a> Website

October 3, 2007 |

Amanda

Post a New Comment

Enter your information below to add a new comment.

Author:

Author Email (optional):

Author URL (optional):

Post:

↓ | ↑

All HTML will be escaped. Hyperlinks will be created for URLs automatically.