Effective subject lines - tell 'em what you're gonna tell 'em
Olga Woltman at M & R Strategic Services just e-mailed me a recent study by MailChimp about subject lines. In her words:
"Here is another study about effective subject lines - once again reinforcing the point that straight forward lines that indicate what's in the messages are the best."
This is consistent with the old public speaking saw that the first thing you tell an audience is what you're going to tell them. Some things never change. There are more factors mentioned, including the expectations you set with your audience, so check out the study.
While you're on MailChimp's site, you might take stroll to their free guide to e-mail marketing. Appears to be a fairly comprehensive beginners guide.
Posted on Wednesday, May 10, 2006 at 05:47PM
by
Neal Gorenflo
in Marketing Research
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Neal Gorenflo
in Marketing Research
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1 Reference
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