Nonprofit Services Team
Care2's Nonprofit Services Team helps nonprofits recruit thousands or hundreds of thousands of supporters from Care2's 10 million online members. All of Care2's Nonprofit Services' professionals have years of experience working for nonprofits and in marketing and fundraising, and have expertise in specific issue areas such as human rights, international development, civil rights, womens issues, animal rights, the environment and politics. Care2 offers one of the most efficient advertising methods for nonprofits to grow their capacity for online and multi-channel outreach, advocacy and fundraising. To schedule a free consultation with an appropriate nonprofit marketing strategist, please contact Clinton O'Brien, or one of the Nonprofit Services Directors listed below:
Clinton O'Brien, VP of Nonprofit Services
Clint joined Care2 in summer 2005 to start its DC office and build the team that today serves more than 400 leading nonprofits that use Care2 as a preferred source for promoting their causes, and recruiting new members and donors.
Previously, Clint spent seven years at nonprofit TV network PBS, where he led business development and forged alliances with AOL, NPR, Intel and other organizations. He also led the project to equip local PBS stations with tools for online fundraising, and for three years led the PBS Adult Learning Service, providing online and video courses to colleges nationwide. In a former life, Clint worked for seven years as a reporter for Newsweek, the Associated Press and other news organizations. From 1991 to 1993, he reported from Moscow during the Kremlin coup, the USSR collapse and Russia's transition to a market economy. He is the 1988 winner of the National Press Club Washington Correspondence Prize.
Clint founded and leads the monthly "Wharton Nonprofit Roundtable" which is composed of more than 100 Washington, DC-area alumni of the Wharton School of Business, all of whom work in the nonprofit sector.
Contact Clint at 202-785-7308 or via email.
Andrew Stocking, VP of Nonprofit Strategy
Andrew Stocking is the Vice President of Nonprofit Strategy at Care2.com. Stocking joined Care2 in 2001 and has since played an active role in strategic planning, developing new online organizing tools, and building partnerships with nonprofit organizations.
During breaks from studying for his PhD in environmental economics at the University of Maryland, Andy leads Care2's nonprofit strategic planning which specializes in innovative approaches to online activism, environmental education, election turnout and education, and fundraising. You can contact Andy via email.
Eric Glader, Director of Nonprofit Services
Eric has been with Care2 since 2001 helping nonprofits with advocacy, fundraising and membership growth. Prior to joining Care2, he worked at an ePhilanthropy application service provider that enabled the collection of charitable donations online, with clients such as American Express, Cisco Systems, E*Trade, Applied Materials and NEC. He started off his philanthropy career at The Nature Conservancy.
Glader is a graduate from UCLA’s undergraduate program and Vanderbilt University’s MBA program.
Contact Eric at 650-622-0868 or email.
Heather Holdridge, Director of Political Advocacy
Heather Holdridge, who worked for six years with consulting firm CTSG, joined Care2's DC team in Fall of 2005 as Director of Political Advocacy, a role in which she is working with a growing list of organizations that benefit from access to Care2’s politically-engaged membership. Previously, Heather worked for the nonprofit group Project Vote Smart.
Contact Heather at 202-465-3777 x 9101 or email.
Justin Perkins, Director of Nonprofit Services
Justin Perkins is an entrepreneur, environmentalist, accidental techie, new media marketing expert and former State water resources administrator for a major watershed in Colorado.
Since 2006, Justin has worked with Care2 to help nonprofits customize strategic campaigns to reach Care2's audience of 10 million members and to leverage Care2's audience to reach other networks. He also develops new tools to help nonprofits with marketing and fundraising, and frequently speaks at nonprofit conferences about social media strategy and online marketing. Justin launched the popular nonprofit blog, frogloop.com, for Care2 in 2006 as a way to share cutting edge case studies and best practices for nonprofit online marketing.
Justin has an MBA from the University of Colorado and a background in international development through studying in Brazil and starting a human rights nonprofit for Pygmies in Congo called Afrique Profonde. Justin enjoys climbing peaks, trail running & skiing, and sells his original, flavored roasted nuts at the farmers markets on the weekends in Boulder.
Contact Justin at 303-475-4827 or email or connect on LinkedIn: linkedin.com/in/justincperkins
Eric Rardin, Director of Nonprofit Services
Prior to joining Care2 Eric designed and executed integrated advocacy campaigns for environmental nonprofits for more than seven years. Most recently, at the Marine Fish Conservation Network (MFCN), Eric helped lead a coalition of 190 organizations to successfully reauthorize the national law governing fishing in U.S. ocean waters.
At the National Environmental Trust (NET), Eric helped design and implement several campaigns including NET’s ‘Take a Pass on Chilean Sea Bass’ and Magnuson-Stevens Act reform campaigns. Eric also developed and led NET’s marine mammal project.
Eric has an MBA from the Carey School of Business at Johns Hopkins University, an MA in government and international studies from the University of South Carolina and a BS in political science from the University of Wyoming. In addition to his work in the environmental advocacy arena, Eric has extensive experience working on political and issue campaigns from Wyoming to South Africa. Eric was also a commercial fisherman for a brief period working the fishing vessel ‘Brown Sugar’ from Haines, Alaska.
Contact Eric via email.
Dana Weissman, Director of Nonprofit Services
Dana, who is based in New York City, joined Care2 in 2008 after six years in a senior marketing role at the nonprofit 92nd Street Y, the famous community and cultural center on New York’s Upper East Side. Part of Dana’s role there was to ensure enough “butts in seats” at the Y’s many events and performances. But she also led efforts to secure sponsorships for the Y’s annual street festival, a mega-event in which the Y takes over 15 city blocks, attracting more than 200,000 people. Previously, Dana also sold online advertising for Womensforum.com, a large network of assorted websites for women. She is a former journalist, author and food critic.
Contact Dana via email.
Stephen O'Keefe, Director of Client Management
Stephen joined Care2 in January 2009 after more than 10 years of experience working in the nonprofit and political sectors. From 2004 to 2008, Stephen was a Senior Account Manager at software as a service provider Convio, Inc., where he managed relationships with many nonprofit and association clients, helping them successfully implement interactive fundraising, advocacy and email marketing programs.
Previously, Stephen served as a member of the field staff on Al Gore’s 2000 presidential campaign, and as a fundraiser for Massachusetts Senate President Tom Birmingham's gubernatorial campaign in 2002. In 2003, while working with a strategic consulting firm, Stephen successfully led a campaign to restore millions of dollars in public funding to a prominent veterinary school. A graduate of Bridgewater State College, Stephen received his Masters in Business
Administration from George Washington University in May 2008.
Stephen enjoys running, skiing, cooking, and gardening on his roof deck. He vigorously denies that he's that same guy who hustles chess players in Washington's Dupont Circle on weekends.
Larissa Lawrence, Business Development Associate
Larissa joined Care2’s Business Development team in 2009. She comes to us with a diverse background that spans work for international development organizations; public relations for the American University in Cairo, Egypt; and an internship with former NY Senator Hillary Clinton. Before joining Care2, she authored a research paper on Middle East oil revenue investment for the International Center for Labor Solidarity.
Larissa is a graduate of Fordham University where she studied International Political Economy and Spanish. She’s spent time working and living abroad in the Middle East and Latin America.
Contact Larissa via telephone at 202-466-3061 or via email.
Campaign Team
Care2's cadre of online campaigners implement the hundreds of nonprofit campaigns hosted on Care2 each year and help Care2's Nonprofit Clients and Partners achieve their online marketing and lead-generation goals. With decades of combined experience in nonprofit organizing and marketing, and thousands of campaigns promoted to millions of email subscribers and website visitors each year, Care2's campaigners are some of the most experienced nonprofit marketers in the industry. Care2 is the only advertising platform specifically designed to meet the needs of nonprofits, and has the only dedicated team of online marketing experts with direct nonprofit experience. When working with Care2, Clients are assigned a dedicated campaigner who does all of the creative, copy-writing, campaign implementation, tracking, and reporting for you.
Joe Baker, Senior Director of Nonprofit Campaigns
Joe Baker joined Care2.com as Director of Nonprofit Campaigns in August 2006. Previously, Joe was the Executive Director of N-TEN. Joe worked for Amnesty International for many years, as Director of Internet Communications, Grassroots Advocacy Director and Deputy Director, Western Region. In addition to his extensive nonprofit management experience, Joe spent seven years managing telecommunications and wireless systems research and has a Ph.D. in Electrical Engineering and a B.S. in Economics Systems Science from UCLA. Joe serves on the board of Death Penalty Focus, on the advisory board of GiveForward.org, and volunteers for the Sierra Club and Amnesty International. Contact Joe by email.
Robyn Erler, Manager of Activism Marketing
Robyn educates Care2 members on how they can make a difference on a range of issues from carbon emissions at home to human rights violations abroad. Prior to Care2, she worked with The Bill and Melinda Gates Foundation's library program, where she saw first-hand the tremendous positive impact business can have on the world. Robyn holds a Green MBA and a Master of Library and Information Sciences. Contact Robyn by email.
Natasha Nummedal, Senior Campaign Manager
Natasha joined Care2 in May 2007, with a background in field organizing and grassroots organization from 18 years of volunteer and work experience in the human rights movement. Prior to moving to California to join Care2's campaign team, she worked for Amnesty International USA's Urgent Action program and the YMCA of Boulder Valley. Natasha has a BS in Mathematics and Philosophy from LSU, and a MA in Philosophy from the University of Colorado-Boulder, where she focused her studies around feminist ethics and rights theory. In her spare time, she can often be found roaming the trails of northern California with her husband and 80-lb "puppy". Contact Natasha by email.
Rebecca Young, Campaign Director
Rebecca Young joined Care2 in 2003 as a Campaign Manager, and led the campaign team as Director from 2004 to 2006. Rebecca's focus is on meeting and exceeding client expectations and working to engage the Care2 membership in the advocacy causes of our nonprofit partners. Prior to joining Care2, Rebecca lived the life of a conservation geek at Stanford University's Jasper Ridge Biological Preserve. Care2 allows her to indulge her love of data while actively working to make the world a better place every day. Her most recent large scale project was bringing two new progressive activists into the world - twins - that made their debut in August 2006.
Rebecca holds a master's degree from the Yale University School of Forestry and Environmental Studies and a bachelor's degree in environmental biology from Yale College. Contact Rebecca via email.
Emily Logan, Campaign Manager
Emily is originally from San Jose, CA. She attended Cal Poly, San Luis Obispo and graduated with a B.S. in journalism and a B.A. in music. Emily joined Care2 in January 2007. Her interests include animal welfare, the environment, women's rights and human rights. In her free time she enjoys yoga, hiking, biking and playing various instruments including violin, guitar and piano. Contact Emily via email.
Samer Rabadi, Senior Campaign Manager
Samer joined Care2 in early 2008 after having spent the previous decade working in human rights, education, and student activism. This previous work experience includes Amnesty International USA and the Oregon State Bar. He has a BA in English from UCLA and a MSc in Development Studies from the School of Oriental and African Studies in London. He is particularly interested in ways that geographically disparate communities form online in order to create change at the local and global levels. Contact Samer via email.
LiAnna Davis, Campaign Manager
LiAnna joined Care2 in May 2008 after working in the web communications field. Care2 allows her to blend her fascination with new media technologies and her drive to make a difference in the world. She also enjoys discussing politics, cheering on her favorite sports teams and spending time outdoors. LiAnna has an M.A. in Communication, Culture and Technology from Georgetown University and a B.A. in Communication from the University of Puget Sound. Contact LiAnna via email.