Online Fundraising, Advocacy, and Social Media

Entries in Care2 Case Studies (9)

Friday

02Nov2007

Care2 Helps in Law of the Sea Win

Friday, November 2, 2007 at 04:40PM | by

Congratulations to Citizens for Global Solutions in their big victory – helping push the Senate Foreign Relations Committee to vote in favor of sending the Law of the Sea Treaty to the full Senate for possible ratification.

This is a huge step forward for ocean conservation and international law. Care2 was honored to play a part in this effort, in partnership with CGI, by mobilizing thousands of Care2's civically active members to send emails to their senators in support of the treaty. Once again, Care2's members proved that they "make a difference!"

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Friday

17Aug2007

CASE STUDY: Marine Conservation Group Wins Victory with Care2

Friday, August 17, 2007 at 11:31AM | by

Eric Rardin

The Challenge:
In the closing weeks of the 110th Congress in late 2006, lawmakers were readying for a vote on legislation that would weaken protection of key fish populations in U.S. waters. The Marine Fish Conservation Network (MFCN), a coalition of over 190 organizations dedicated to ocean conservation, wanted to educate members of Congress and ask them to reject proposals that might do irreparable harm to several fish species. MFCN decided to mount a swift, targeted campaign mobilizing many thousands of citizens to contact their representatives and urge them to cast a vote to protect fish. At the same time, MFCN hoped that the campaign also would serve a second purpose, namely, to identify people who might become loyal donors in support of MFCN’s vital work.

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CASE STUDY: Care2 Recruits 10,000 for CHEJ Campaign

Thursday, June 21, 2007 at 01:25PM | by

Hatef Yamini

The Challenge:

The 25-year-old nonprofit Center for Health, Environment and Justice (CHEJ) wanted to recruit civically active women from across the USA to serve as grassroots advocates against products containing a toxic material -- polyvinyl chloride (PVC) – found in many household and baby products. CHEJ also hoped to boost public awareness about safer alternatives to PVC, which it calls a “poison plastic.”

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Care2 Petition Helps Prevent National Park Service Changes

Thursday, July 6, 2006 at 02:41PM | by

shannon

The American people can send loud and clear messages to the government, and when they do, officials are often responsive. Last August, a draft of policies and rules for National Parks was leaked that emphasized commercialization, tourism, and motorized recreation within the parks. In response, more than 50,000 people commented on the proposed changes in the management style of the National Park Service, including a petition from Care2 and The Wilderness Society that was signed by over 11,000 people. These outcries put an end to the possibility of any radical changes.

Through this experience, Americans now realize not only that they cannot take their parks for granted, but how powerful they can be within our democracy when they have a consensus opinion and take action.

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Wednesday

05Jul2006

Incentives and Prizes – Do They Improve Activism Rates?

Wednesday, July 5, 2006 at 04:45PM | by

Hilary S.

Care2 and Defenders of Wildlife Action Fund recently celebrated Earth Day with a bang – we gathered over 100,600 activists for a "Virtual March to Leave NO Species Behind." One of the hooks we used to encourage people to march, and especially to encourage people to invite their friends, was a special Activist Award – an iPod Nano with wildlife wrapper. Does advertising the award increase CTR's? Does it increase friends invited? Could the results be tied to cognitive dissonance? Read on...

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Wednesday

05Jul2006

Dog's Death Heard Around the World Wide Web

Wednesday, July 5, 2006 at 02:32PM | by

Lesley M.

For all the online petition naysayers out there here's a great example of how powerful online organizing is becoming. One of our petitions on Care2 has collected almost 2200 signatures. Not impressed? Well, what if I tell you this petition is urging the maximum sentence for a man who killed his ex-wife's dog in a town of 1,250 residents? The Twin Cities' Pioneer Press found it worth reporting on in the article How a dog's death was heard 'round the world: Wisconsin case shows the growing popularity of online petition drives.

This is a pretty specialized issue; the creators of the petition only had a goal of 1,500. It was fortunate that the petition authors used thepetitionsite.com, however, as it enabled the word to spread quickly within Care2's critical mass of pet-friendly people. The tool also enables people to invite others to sign and spread the word via email. Now this woman from small-town Wisconsin has almost 2200 people from around the world standing up for her cause.

Any comments? How about other grassroots causes that have benefited in a big way from online petitions and organizing?

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Thursday

01Jun2006

Media Matters Test Campaign with Care2 Media Activists

Thursday, June 1, 2006 at 10:16AM | by

Justin Perkins

Source: Media Matters

This is brief case study from a test campaign run by Media Matters with Care2 in December of 2005 to oppose the contract renewal of CNN's commentator Bob Novak. They used a strategic combination of online messaging to bloggers, press releases, messages to thousands of Care2 members interested in Media and Culture, and offline action to maximize their impact. Five thousand Care2 members quickly signed the petition, which was then hand delivered to CNN. Three thousand of these Care2 members also joined Media Matters' mailing list, and Bob Novak did not return to CNN.

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