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What clients say

"When we need to reach a large sympathetic audience quickly, we contact Care2. Their team is responsive, prompt, and has an amazing ability to mobilize their members for our campaigns. And once their members have become Greenpeace activists, they tend to remain engaged, active, and very responsive to our issues."

-Phil Radford
Field Director
Greenpeace USA

Results-Based Pricing

Care2’s donor lead recruitment campaigns are priced using a transparent “cost per lead” (CPL) approach, in which your organization pays only for actual signups successfully recruited and delivered by Care2.

This provides you with with a concrete and measurable result – i.e. the contact information of those Care2 members who have asked to be contacted. And that’s it. That's all you pay for; There are no hidden extra fees. You know up front exactly what the price will be and what the benefits are.

At the same time, your organization gets way more: tons of free branding and exposure that comes built right into your Care2 campaign, along with the free advocacy value of your action (if it is an advocacy action) such as the petition signatures collected and delivered to the target(s) of the petition.

Nonprofits greatly prefer CPL pricing. It reduces risk by departing from the traditional (and risky) way that online ads are sold, which is on a cost per thousand impressions (CPM) basis, which carries no guaranteed measurable results or successful performance. CPL pricing is just a better way of doing business.

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