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What clients say

"When we need to reach a large sympathetic audience quickly, we contact Care2. Their team is responsive, prompt, and has an amazing ability to mobilize their members for our campaigns. And once their members have become Greenpeace activists, they tend to remain engaged, active, and very responsive to our issues."

-Phil Radford
Field Director
Greenpeace USA

Benefits of Care2’s donor lead generation services for nonprofits:

  • Care2 attracts the right kind of supporters
    Individuals on Care2 are inherently cause-focused and have attractive demographics and psychographics that are especially valuable to nonprofits – in effect they are “warm leads” waiting to engage with your organization.
  • Effective targeting, strong branding
    We target our 19 million members using behavioral targeting and their own self-expressed preferences, promoting your campaign to people who are already predisposed to supporting your cause. We also use your logo and branding on your campaigns, so everyone who sees your campaign learns about your work and recognizes your brand.
  • Results-based pricing
    Care2’s cost-per-lead pricing and performance guarantees enable nonprofits to pay only for tangible results, i.e. the actual email signups that we deliver. This minimizes the risk while maximizing the chance of a strong return on your investment.
  • Care2 guarantees the number of leads you want
    Are you looking to double or triple your house file? Tell us how many new supporters you need and we will guarantee not only the quantity of new leads, but also the date by which your campaign will be completed. This gives your nonprofit the confidence to plan ahead and coordinate your Care2 campaign with your other activities.
  • We guarantee every email address
    Care2 guarantees that the leads we deliver to you are actual, working email addresses that will not "hard bounce" when you try to send them a message.  If any non-working addresses slip through, Care2 promises to replace them with new supporters, signed-up through the exact same permission-based process, no questions asked.
  • “Uniqueness” is assured
    We want you to maximize your investment by recruiting supporters on Care2, and that means not paying to sign up someone that you already have on your list. To do this Care2 offers full suppression against your house file on every campaign. So every warm lead we recruit for you is truly new.

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