Did you know that women make contributions to twice as many charitable organizations as men do? Studies have also shown that women bring in half or more of the income in 55% of U.S. households. And women ages 50 and older control a net worth of $19 trillion. Furthermore, women are expected to soon control 70 percent of all planned giving assets.
If your nonprofit is looking for more reasons to cultivate women donors and advocates, you should know that women also volunteer more than men do. 32% of women compared to 25% of men.
As I was doing some research on cultivating women donors, I came across this useful data by BlogHer: According to their survey, 41% of women used Facebook to contribute to a community, 33% used Twitter, 32% used Pinterest, and 28% used blogs.
Interestingly 36% said that they use blogs to help make purchasing decisions, 21% used Twitter, 18% used Pinterest, and 17% used Facebook. Could women also use these channels similarly to help inform their decisions on what charities to donate money to?
Check out more data below!