What Does Your Digital Strategy Look Like?

Each organization has a unique approach to how they how they fund their digital strategy, build digital teams, and set their digital strategy goals. We want to know about it!

Care2 has partnered with hjc and NTEN to get your input to create the 2015 Digital Strategy Outlook Survey, which will be released in January.

Please take 10 minutes to share your insight with us. You will be automatically be entered to win a waterproof GoPro Action Camera or an NTEN Membership!

Your answers will help us map out the current digital strategy landscape for nonprofits, and the study will ultimately help you to navigate the world of digital strategy to shape your fundraising planning for next year.

Your feedback is extremely valuable and we thank you for taking the time to participate in our survey by December 31, 2014.


3 Best Practices to Rock Your Blog


Most nonprofits have a blog and even though they're common, they're not always as simple to navigate as they seem. A lot of nonprofits reach out to me asking how they can improve their blogs, they ask about best practices, and they ask about constituent engagement. So, you think you can blog?

Before we get into best practices, let me ask you a few questions about your nonprofit's blog.

  • What are you goals for you blog? Why did you create it?
  • Who's your target audience? (Your answer cannot be everyone...) Think about your current audience and also think about the audience that you really want to reach.
  • How often do you update your blog?

Okay, jot a couple of those answers down, or keep them in the forefront of your mind. Let's dive into 3 tips, just for starters, that'll help you rock your blog (or rock it harder):

  1. Update your content regularly and often. By regularly, I mean 2-3 times per week (if not more frequently). Create a content calendar, if it helps (and we think it does!). Here's a great guide to content calendars.

    Make sure you're not just gearing your content to what you want to hear, but that you're writing for your target audiences that are actually reading the blog. And please don't only use your blog to only post advocacy actions and donation asks. That is not the purpose of a blog. When we are designing and develpoing websites at Rad Campaign sometimes we will run into organizations who have not updated their blog in months. If you can't commit to a regular blogging schedule, get rid of the blog. 
  2. Back up your positions with facts. If you're nonprofit is working on advocacy issues, it's even more important that you back up your positions with facts and hard data. Even though blog posts are often more personal or editorial like in the style of writing, that does not mean you should just make blanket statements. Use your organization's awesome data to back up your positions. 
  3. Invite guest bloggers. If your organization has a blog written by 1-2 staff people then you need to recognize that you cannot be an expert on everything, nor does anyone expect you to be. The two staff blog writers won't always be the best people to deliver your content. Sometimes a blog post is all about the packaging, and you have to have dynamic packaging. An array of voices will be exciting and fresh. Not sure how to incorporate guest blogging? Here are 7 tips to getting started with guest blogging.

Stay tuned for more best blogging practices. In the meantime, what are your favorite blogging tips?


Do Responsive Websites Raise More Money?

Redesigning and updating your website might be one of your goals for 2015, and it be better be mobile responsive.

According to Pew Research, 63% of adult cell owners use their phones to go online, as of May 2013, and 34% of cell internet users go online mostly using their phones, and not using some other device such as a desktop or laptop computer.

Not only is your audience accessing your website from their mobile device or tablet, they're also giving more money on sites that are responsive. Blakcbaud determined this after they researched 105 small and midsized randomly selected nonprofits and conducted an analysis on almost 5,000 donations processed by Blackbaud’s Online Express between August 26th and October 25th of 2014.

Here are some of their key findings:

  • Donors were 34% more likely to make a gift after reaching a donation form when the website was responsive.
  • The average gift size increased on responsive sites.
  • Conversions were 59% higher for mobile donors one responsive websites.
  • Of the 105 nonprofits that npENGAGE evaluated manually, 42% has responsive sites. That's only 56 organizations.

You can view the rest of their findings in this infographic:

What have you noticed since making your site responsive? And if your website still isn't responsive, is it something that you're considering? Let us know, and maybe add it to your holiday wish list.

conducted an analysis on almost 5,000 donations processed by Blackbaud’s Online Express between August 26th and October 25th of 2014. - See more at:
conducted an analysis on almost 5,000 donations processed by Blackbaud’s Online Express between August 26th and October 25th of 2014. - See more at:

Three Keys to Working with Crowds

Gathering crowds to help your cause is an essential part of working in a networked world. Crowds create capital, or “go-go juice,” that can include human connections, intelligence and expertise, resources like equipment and furniture, and, of course, money.

Ideas and ventures that would have been impossible when capital was scarce are now possible because of social media platforms like Kickstarter and Indiegogo. Creating capital is an essential part of what I call “Matterness,” the powerful force of mutual interest that happens when organizations and people work with one another rather than at one another.

Crowds can be difficult for organizations to work with because people in crowds aren’t trapped in databases or sitting quietly as an audience. People come and go as they please, not necessarily according to the wishes of organizations.  Here are the three essential steps for turning crowds into organizational go-go juice.

1. Understanding the Need

Successfully leading crowds takes clarity of purpose, intentionality, and some elbow grease. People need to be treated with dignity and respect, which means ensuring that their time and intelligence are respected and used well. By thinking clearly about why and how to engage crowds, organizations will turn some of these doers into donors, who are more invested in the organization and more likely to give over time.

2. Creating “No Fake” Zones

Crowd members want real, meaningful opportunities to help an organization. Fake requests like:  Send me money today, or my opponent will win and send your children to Russia for kindergarten!  do more harm than good. Fakery also include messages that look like they are from real people but are from black-hole email addresses like “no reply.” Social media are conversational vehicles. People are smart, they can see through artificial requests for help that are really just excuses to ask for donations and opportunities to capture contact information. Building trust with a crowd is essential to keeping people engaged longer.

3. Following and Leading. There are times when what an organization wants to get is different from what constituents want to give. When this happens it is smarter for an organization to become a follower rather than a leader. Organizations need to be on the lookout for crowds that form that can enhance their efforts — but beware, these crowds cannot be “owned” by organizations. Leaders need to focus on Matterness in these instances and find the sweet spot that exists between what crowds what to give and what an organization needs. It’s there, it just may take some conversations between the crowd and the organization for it to emerge.

*Allison Fine is the author of Matterness: What Fearless Leaders Know About the Power and Promise of Social Media. In addition, she is the author of the award-winning Momentum: Igniting Social Change in the Connected Age, and co-author of the bestselling The Networked Nonprofit. Her blog, A. Fine Blog, can be found at


42% of Donors to Crowdfunding Campaigns Are Ages 55-74

Crowfunding campaigns to support nonprofits have experienced significant growth over the last few years. Nonprofits aren't just raising money through their email lists during crowdfunding campaigns, they are acquiring new donors too. But who are these new donors? Kimbia, who runs the crowdfunding campaign Give Local America, which raised an impressive $53M in 2014, poured through their donor data and found some answers. 
  • Age: 42% of donors are between the ages of 55-74
  • Income: 47% have a $100K or more household income.
  • Networth: 62% have a networth of $250K or more
  • Average first gift for the event: $113
  • Gave to charity in the past: Only 41% gave to charity previously, meaning that the majority of donors to crowdfunding campaigns are donating to charity for the first time in their lives. I would love to see a follow up study on how these first time donors felt about their donation experience. Speaking of here's some tips for creating a postive donor experience.

Check out the infographic below to learn more about donors who support crowdfunding campaigns.


#GivingTuesday: Just One Piece of the Puzzle

It's that time of year, and #GivingTuesday campaigns are beginning across the nation. As a matter of fact, CrowdRise just launched a #GivingTower Holiday Challenge for nonprofits.

And while #GivingTuesday is a big deal for fundraising, it's also just one way to engage your donors. But, what about the long haul?

This is the 3rd post in a series of Donor Love, inspired by Blackbaud's Show the Love: Thoughtful Engagement to Retain Donors.

How to focus on the long haul:

  1. Pay attention to your annual donor renewal rate. Has it decreased/increased? You should be tracking this each year, and it should inform your strategic plan for the next year. Track what works and what doesn't. Just because internally your organization thinks a campaign or tactic is great, it doesn't mean that it's resonating with your donors.
  2. Give your donors some lovin'. In Dearest Donors: A Love Letter we talked about the importance of thanking your donors, reaching out to them (and not just when you want money), and creating a donor retention calendar. Make sure to thank your donors whether they're big, small, monthly, or one-time. Every of their dollars counts, and shows that people care about your organization. You need to show them that you care right back.
  3. Strive for monthly sustainers. Monthly givers will bring in much more money over the long haul than one time gifts. And a monthly gift of $20 is more doable for many people than a single donation of $240.

    Entice your audience to become monthly sustainers through direct mail, special events, face-to-face engagements, and online. Donors acquired by direct mail generally have the greatest lifetime value of all monthly donors. By reaching out across all channels, you're meeting your donors where they're at.

    Blackbaud's report showed that monthly givers donate two or three times more in a year than they would if they only gave a single gift.
  4. Get specific. And by specific, we want you to get a bit personal. Don't just acknowledge your donors generally, instead show pictures of your actual donors (if they're okay with it), and take some time to thank each donor individually instead of sending a mass email. You want your donors to feel special, because where would you be without them?
  5. Craft unforgettable messages. If your constituents can't forget about you, you'll be on their mind when it's time to donate. You don't want to bore your donors. These messages are vital to the donor lifeline. Focus on the human-side of messaging, not just the numbers. While numbers and transparency are important, so are the stories.

    How are you making a difference? What change are you envisioning for the world, and how have you actually succeeded? What have your constituents done to impact this world, and why are you thankful? Use captivating photos, be creative, and feel free to have fun when sharing these moments. These will be the messages that make your donors come back again, and again.

Are you making sure that your #GivingTuesday campaigns and your year-end campaigns have a focus on donor retention? What are your best strategies for this?


10 Must Have Year-End Fundraising Tips

Year-end fundraising is upon us once again. With every nonprofit out there trying to raise money at this time of year, how can you get a piece of the donation dollar pie? It starts small, check your website, have a plan, and test drive your donation page. Without testing these pieces, it won’t matter how amazing your messaging or story is, people will not be able to donate.

To help you capture the details, we have compiled a list of 10 tips for you to think about as you craft and execute your year-end fundraising campaigns.

Go ahead, serve yourself a slice of that $$ pie!

1. Map it out. Determine your budget, goals, timing and what channels you will use to drive your campaign. Timing and planning are essential since donors are inundated with messages during this time.

2. Tell your story. Why is your organization special? How is your work relevant to the reader’s life-- are there ways that messages can be personalized to reflect past actions or interests, geography, or demographics? What will the donor get from you that they can’t get anywhere else? And why do they need to support you now.

You want to separate yourself from the masses and at the same time send enough messages to be noticed! What makes your work different from all the other charities trying to capitalize on the holidays and year-end? Look for hooks to current news, seasonal relevance, or accomplishments from the prior year that might help you stand out from the crowd.

3. Give your website a check up! Are you driving your site visitors to the right place, or sending them down a dead-end? Make sure anyone coming to your homepage sees a clear ask and an easy and obvious path to donate. Are there donate buttons on all the right pages? Are donation pages search engine optimized? If you haven’t already, why not test a donation light box during December that pops up for all of your website visitors (except those that have already given).

4. Test-drive your donation page. First, make an online donation on your site using a desktop browser and via mobile to test the ease of your online donation process. When testing, think about any elements you might want to test and optimize. Good tests include: size and color of the donate button, text on the donate button, ask strings, and form fields to include. Your donation page should have limited navigation options to keep your donors from getting distracted.

Next, ask three other people to donate, and watch them while they go through the process. Moms, cousins, your neighbor, are all good subjects for this test. Watch for any indication that getting to the donation page and completing the donation is anything but intuitive and smooth.

For the rest of the tips and some awesome infographics, download the tip sheet here!

What pre year-end fundraising activities have you found most helpful?


Useful Resources:

Procastinators Guide to Year End Fundraising

Last Minute Tips for Year-End Fundraising

It’s Not Too Early To Be A Year-End Fundraising Superhero: Part Two

Three Ways to Wake Up Your Donors

Stand Apart From the Crowd with your Year-End Fundraising Campaign

Eight Tips to Plan your Holiday Campaign