According to the 2015 Nonprofit Communications Trends Report, by NonprofitMarketingGuide.com, nonprofits are becoming more confident and more intentional about reaching out to target audiences, raising money, and retaining donors through engagement. For the first time since 2011, nonprofits have significantly increased the frequency for both email and direct mail appeals.
Some of the reports findings revealed that:
- 45% of nonprofits will send an appeal at least monthly, up from 33% in 2014.
- 62% will send an email newsletter at least monthly, up from 59% in 2014.
- 36% will send direct mail appeals at least quarterly in 2015, up from 28% in 2014.
- The majority of Communications Directors' top two goals are brand awareness and engaging community.
- Both Executive Directors and Development Directors' top goals are retaining current donors and acquiring new donors.
- The top 3 most important communications channels are nonprofits' websites, email marketing, followed by social media.
What are your communication goals for 2015? And do your goals align with the goals of other departments at your organization? Or are you competing with each other for funding resources, advocates, and donors? If you feel that your organization is in this position, take a step back and come up with a plan for breaking down those silos and building more integrated teams and advocacy and fundraising programs.
Here's some more trends you can expect in 2015: