Thursday
Aug162007

Biggest Bang for Your Buck

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A promising study by Marketing Sherpa shows online campaign increases ROI by 30% as compared to direct mail.


Challenge:  Recruit walkers to commit at least $95 to participate in a 3-day event to raise money to fight breast cancer.  Keep your cost down and response rates high in order to maximize your ROI.

What do you do?

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Tuesday
Aug142007

How to Maximize Impact of Nonprofit Newsletters

masthead_13.gif For your nonprofit's latest newsletter, you spent hours checking the links, making sure the fonts were consistent, and finding just the right image of a cute panda that'll make any potential donor's heart melt.  Now, the only problem is you have to fight for their attention amid an inbox full of Blockbuster overdue notices, Amazon.com sales, and scam business opportunities from Nigeria.  How can you compete?

M&R Strategic Services thinks they've found the answer in their latest report, titled "Digging Into eNewsletters," on what nonprofits can do to "maximize the likelihood that their eNewsletters will be opened, read, and clicked on."  No matter how much killer content you have, if people aren't looking at, it's doing you no good.

Read the tips from the report after the break, but make sure to check out the full PDF article to look at all the data behind it.  It's worth it!

Click to read more ...

Wednesday
Aug082007

Live From New York: 2007 DMA Nonprofit Federation Conference

Lessons for Non-profits from the Corporate World 

by Karen Taggart, Director of Nonprofit Services, Care2 

515229-962067-thumbnail.jpgI’ve always believed that one of the best ways to predict the future trends in nonprofit direct marketing is to look at what is going on in the corporate world right now.  Because many

corporations have significantly more resources to dedicate to their marketing programs, they are often a few steps ahead of us in terms of new strategies and innovations – both successful and unsuccessful.

One of today’s sessions at the DMA Nonprofit Federation Conference in NYC focused on just that.

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Tuesday
Jul242007

The Long, Long Tail of Facebook Causes

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Post co-authored by James O'Malley and Justin Perkins. 

If you've missed the launch of Facebook Apps Platform almost two months ago, you're already way behind the times.  The technology "enables anyone to build any application that...Facebook could build."  The result has been innumerable neat applications that allow you to give free gifts to your friends, watch videos on Facebook, and even manage an imaginary stock portfolio.  A couple of Care2 staff favorites, of course, include the Care2 Stickies and Petitions.

The Causes application by Project Agape enables anyone with a Facebook account to support and engage their Facebook networks to support a "Cause" - be it "Save the Seals!," "End Global Warming!," or "Fight Hate".   All of the Causes have to be attached to a Guidestar-verified 501(c)(3).

We took a sampling from all of the Causes to get a sense of what the potential is.

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Tuesday
Jul242007

Is It Worth It? An ROI Calculator for Social Network Campaigns

Updated on Friday, June 11, 2010 at 01:10PM by Registered CommenterJustin Perkins

worthithorizontal.gifWonder if you should spend your time campaigning in social networks?

You can use this tool to calculate an estimate of cost and return on investment for the recruitment and fundraising efforts of your staff in social networking sites like Facebook or MySpace.

Click through to start calculating!

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Wednesday
Jul182007

Innovative Uses of SMS: SMS for Lunch Campaign

Waiting for a donation...

 Thanks to Michael Leuthner, Care2's senior advocacy manager, for highlighting this unique fundraising campaign!

The Cannes Lions International Advertising Festival was held this past June. Winners at the event are given a Gold, Silver or Bronze Lion. This year, a Bronze winner in the category for direct marketing was a campaign called "SMS for Lunch," run by an organization named Meir Panim Soup Kitchen.

Click to read more ...

Tuesday
Jul172007

The Great Debate: DM vs. Online Acquisition

As a former direct mail diva, I have a constant debate in my head about which type of donor/member acquisition is "best" – online or direct mail?

Fortunately for me, I had the chance to moderate a debate between two experts (one in each field) at the recent DMAW/AFP Bridge Conference.  And fortunately for you, Fundraising Success Magazine, featured an article I wrote summarizing the findings of the session – so check it out! ...and let me know what you think!

Special thanks again to the debate paricipants, Krista Harte Sassaman of Epsilon and Vinne Wishrad of Conservation International. 

Feel free to email me at karen@earth.care2.com if you would like a copy of the presentation materials.