Nov082007 A Place for Donors?

MySpace: A Place for Donors?

Post co-authored by James O'Malley and Justin Perkins.

With estimates up to 200 million members globally and 12% of all internet traffic, MySpace certainly earns the title of the "top dog" of social networks. Despite the more recent shift of attention to Facebook in the past 6 months by the nonprofit community, there are still remnants of a goldrush by nonprofits over the last year to build a presence on the uber-popular site. But was there ever any gold? And is there any left?  And what is the optimum combination of videos, pictures, text, friends, and other widgets? And is it even worth it?

Á la our Causes analysis awhile ago, we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising.

Whether you've stacked your profile with all the cool widgets, videos, and badges or you're still trying to figure out who "Tom" is, read on to learn what others are doing and how you can maximize your MySpace, or see if you even want to spend your time there.

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Five Tips for Online Fundraisers from a Direct Mail Dinosaur

Karen_Taggart.jpgI'll admit it.  I am a direct mail dinosaur now disguising myself as a hip online marketer.  Everyone was going to find out one of these days, so I figured it was best to blow my own cover.

That said, the longer I work in the online world the more I realize how much of old-school, direct mail techniques are applicable to online marketing.  

While there are several elements of communication that are different between the two channels, I offer the following five tips to online fundraisers from a direct mail dinosaur:

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Care2 Helps in Law of the Sea Win

Logo-CGS2.gifCongratulations to Citizens for Global Solutions in their big victory – helping push the Senate Foreign Relations Committee to vote in favor of sending the Law of the Sea Treaty to the full Senate for possible ratification. 

This is a huge step forward for ocean conservation and international law. Care2 was honored to play a part in this effort, in partnership with CGI, by mobilizing thousands of Care2's civically active members to send emails to their senators in support of the treaty. Once again, Care2's members proved that they "make a difference!"


$100,000 Grant: Polls Still Open in the Peace Primary

vote_peace_button.gifWith over 200,000 votes counted and less than a left week to go, Ploughshares Fund’s Peace Primary is in high gear.   Twelve organizations focused on peace and human security are appealing to their constituents to vote early and often, in a bid to win the grand prize of a $100,000 grant from Ploughshares Fund.  Currently in the lead as of Wednesday afternoon are:

  1. True Majority
  2. American Friends Service Committee
  3. Union of Concerned Scientists
  4. Refugees International

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Convio Open: How API's May Change the Way You Work


Sam_Heywood.jpgRecently, two of the CRM players, Kintera and Convio unveiled new tools to help nonprofits benefit from Application Programming Interfaces (API's), a powerful open platform technology. Other providers, such as Blackbaud may follow their lead.

As I learned from attending the just completed Convio Summit in Austin, Texas, a discussion about API's and databases fotunately doesn't have to be technical. It's basically about storing and retrieving information. If you've ever kept a list of information in Excel, you will be relieved to know that under the hood, even the most sophisticated database contains tables that look exactly like a simple list in Excel - with rows and columns of data.

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Convio Innovator Awards

Convio Founder and Chief Strategy Officer Vinay Baghat gave out “Innovator Awards” to eight Convio client organizations that had notable achievements in the past year.

Care2 congratulates all of the winners, and notes proudly that six of the eight winning nonprofits are clients of Care2, and that several of the winning campaigns included promotion to Care2 members as one of the components of the overall campaign.

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Live from Convio Summit 2007

This morning at the Convio Client Summit in Austin, Texas, the opening session (sponsored by Care2, by the way) consisted mainly of the keynote speech by Convio CEO Gene Austin.
Some highlights…

  • Austin noted that Convio now has almost 1,300 clients, after the acquisition of GetActive earlier this year. These nonprofit clients collectively have raised more than $1 billion over the years, using tools provided by Convio and GetActive, he said.
  • Austin’s main themes were: Integration with GetActive; new “Open” initiative; and Convio’s upcoming IPO

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