Every new nonprofit I work with at Rad Campaign always tell me how they want their new website to do a better job of telling stories. They are usually in a terrific position to tell incredibly inspiring stories, but they don't have the resources or the time to craft them. Could a new site called Hatch help nonprofits get over their storytelling hump?
Hatch is a concierge-like site that connects you to a curated suite of the best tools, resources, case studies, and a growing community of storytellers to help generate more social impact through story.
Storytelling should drive engagement and help your organization achieve strategic objectives of reaching new activists, donors, and volunteers. Hatch's ultimate goal is to help create the greatest amount of impact through storytelling as possible, and they help you do just that.
But how, exactly, does Hatch help maximize your storytelling capacity?
- Hatch has five sections: Strategy, Capacity, Content, Platform, and Evaluation. Each section is designed to help you strategically craft, curate and share stories to drive social impact. As you answer questions, you will be provided with suggested tools, case studies and resources that are customized to your needs. These recommendations will always be saved to your profile so you can access them later.
- As you build your storytelling profile, you can explore case studies, look for ideas from storytelling thought leaders and even contribute your own.
- Throughout Hatch, you are encouraged to connect to and learn from other storytellers, to contribute comments, ideas and case studies, and to invite others to join the community.
Hatch explains that,
All social impact organizations—philanthropy, business, nonprofit and others—have the ability to shift the dynamics in the social impact sector by bringing the right people and resources together.
Stories are the roots to our causes, and without them, where would we be?
Check out Hatch and then, come back to Care2's Frogloop blog and share your experience.